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Bay Area Humane Society and Door County Humane Society to change names after becoming part of Wisconsin Humane Society

Media Contacts:  
Door County & Milwaukee: Angela Speed  |  (414) 431-6104 | aspeed@wihumane.org
Green Bay: Lori Nachtwey  |  (920) 469-3110 x119  |  lnachtwey@wihumane.org

 

GREEN BAY, DOOR COUNTY, MILWAUKEE — Earlier this year, it was announced that the Bay Area Humane Society and Door County Humane Society would become part of the Wisconsin Humane Society (WHS), and that transaction is complete as of January 1, 2018. As part of the acquisition, the names of both organizations are changing.

After seeking input from staff and other stakeholders, WHS is shifting the names used at the Green Bay and Door County locations to “Wisconsin Humane Society Green Bay Campus” and “Wisconsin Humane Society Door County Campus” to be consistent with their shelters in Ozaukee, Milwaukee, and Racine Counties.

“A consistent name is necessary to brand recognition,” said Anne Reed, WHS president and CEO. “The more people recognize that WHS is the organization responsible for improving the welfare of animals in their community and in Wisconsin, the more they will support our work. And we need that support to continue lifesaving services for animals and the people who love them.”

It will take weeks to update marketing collateral, the websites, signage and forms, as WHS plans to only re-order merchandise and marketing materials once needed, in an effort to save on expenses.

“We are beyond excited to now be working in Green Bay and Door County, and so grateful for all the words of welcome and support,” said Reed. “I’ve personally been so impressed by the current staff and volunteers, and how they’ve embraced this change – and others – with open hearts and minds.”

For more information about the two shelters becoming part of WHS, visit http://www.wihumane.org/news/the-wisconsin-humane-society-to-acquire-bay-area-humane-society-and-door-county-humane-society./

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About the Wisconsin Humane Society

The Wisconsin Humane Society (WHS) is the oldest and largest shelter in Wisconsin. It was founded in 1879 and operates shelters in Milwaukee, Ozaukee, Racine, Brown and Door Counties, as well as a spay/neuter clinic in West Allis. The organization offers adoption services, educational programming, veterinary resources for animals from low-income households, retail stores, volunteer programs and dog training classes. The Milwaukee shelter also houses the state’s largest Wildlife Rehabilitation Center. WHS is an independent nonprofit and receives no general government funding and is not part of any national umbrella group. For more information, please call (414) 264-6257 or visit wihumane.org.


  • Tuesday, January 23, 2018
  • For immediate release
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