Compassion, respect, and kindness. We are compassionate, respectful, and kind, in every interaction with every person and every animal. In a world where rancor is often seen in public discourse and in the animal welfare community, our commitment to compassion, respect, and kindness sets us apart.
Positive approach. We are authentically, sincerely, positive. We love this work and are inspired every day by the difference we are able to make and the people and animals we meet. We know there is still sadness and tragedy for many animals, but we believe we are most able to change those conditions when we find ways to feel authentically optimistic.
Innovation. We are trailblazing, progressive, innovative, ever-improving, forward-thinking people, proud to be a role model for the best in animal welfare work. We’re willing to try new things and rethink old ways. We are each committed to learning and growing every day of our professional lives,.
Professionalism. We are animal welfare professionals, and our standards are really, really high. We believe in strong processes and a focused, strategic, flexible approach to challenges. We know that our mission is real only when we can effectively make it happen.