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PEDIGREE Foundation Awards Second Grant to Wisconsin Humane Society for its “Benchwarmer” Program for Dogs

MILWAUKEE – The Wisconsin Humane Society (WHS) announced that it has received a $10,000 grant from the PEDIGREE Foundation.  The grant will help support WHS’s “Benchwarmer” program for dogs, which is designed to help dogs who have been in the shelter the longest. 

“Our Benchwarmer program targets the neediest dogs in our care, as most Benchwarmers are seniors or dogs with medical or behavioral challenges,” said Angela Speed, vice president of communications.  

Adoption fees for dogs at the Wisconsin Humane Society typically range from $79 to $349. Once a dog is declared a “Benchwarmer” though, his or her fee is dropped to just $25. They benefit from additional marketing exposure on the WHS website and Facebook page.   

“PEDIGREE Foundation’s generous support of this lifesaving program, will help dogs who have been with us for more than 10 days be part of our Benchwarmer program; in the past it’s been 14 days,” said Speed. “This will help about 200 dogs get adopted faster, protecting their health, wellbeing and providing them an opportunity to find their forever home.” 

For more information about the Wisconsin Humane Society or the PEDIGREE Foundation, visit or

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About the Wisconsin Humane Society

The Wisconsin Humane Society (WHS) is the oldest and largest shelter in Wisconsin.  It was founded in 1879 and operates shelters in Milwaukee, Ozaukee, Racine, Brown and Door Counties, as well as a spay/neuter clinic in West Allis.  The organization offers adoption services, educational programming, veterinary resources for animals from low-income households, retail stores, volunteer programs and dog training classes. The Milwaukee shelter also houses the state’s largest Wildlife Rehabilitation Center.   WHS is an independent nonprofit and receives no general government funding and is not part of any national umbrella group. For more information, please call (414) 264-6257 or visit


About PEDIGREE Foundation

Formed in 2008 by Mars Petcare, the makers of PEDIGREE® food for dogs, PEDIGREE Foundation is an independent 501(c)3 non-profit organization dedicated to helping dogs in need find loving homes by supporting the good work of shelters and dog rescue organizations throughout the country. Through no fault of their own, more than four million dogs end up in shelters and rescue organizations every year, and nearly half of them never find a place to call home. For more information on how you can support the foundation visit

  • Tuesday, January 16, 2018
  • For immediate release