What is the bird-window collision problem?
Hundreds of avian window collision victims are admitted to the Wisconsin Humane Society Wildlife Rehabilitation Center each year, and it is estimated that between 300,000,000 and 900,000,000 birds die each year in North America from building collisions alone!
Navigating around glass is a foreign concept for birds, as no non-manmade substance functions like glass in quite the same way. When they encounter it, birds either become exhausted and disoriented attempting to navigate around it, try to “fly through” the landscape reflection that they see in the glass, or try to fly through the “tunnel” to gain access to the other side, since they can’t “see” the glass until it is too late.
These birds already face a wide variety of threats, including habitat destruction here and on their wintering grounds in Central and South America. With so many challenges already facing these birds, it is vital that we help to make our communities safe for the thousands of migrating birds that pass through our area in the spring and fall, as well as the resident birds who are with us all year long.
How to Help
It can be quite distressing to find a grounded or unconscious bird, but your swift action could potentially save a life. Use the button below to read step-by-step instructions on what to do if you’ve found an injured bird in need of help.
Window clings are an effective way to break up the reflective surface that can be so misleading to birds. They generate a UV light that acts as a glowing stop sign to birds, but is undetectable to us humans, letting us maintain clear sightlines from inside the home while protecting our avian friends outside.
Thanks to our friend and avian advocate, Jeff Rusinow, you can purchase window clings at a heavily discounted rate through our Animal Antics retail store while supplies last! We also offer Whispering Windows®, WindowAlerts, and CollideEscape Bird Tape.
- To keep birds from seeing in one window and out another window, simply close the blinds or curtains on one of the windows. Without obscuring the window, birds often think they can fly through these “tunnels” and are injured or killed as a result.
- Break up reflections on your windows by applying window clings/decals or tape. You can purchase heavily discounted window clings, Whispering Windows®, WindowAlerts, or CollideEscape Bird Tape from our online store. In some cases, to be fully effective, clings may have to be placed as close as 2″ apart. See this instructional video for instructions on how to correctly apply your clings.
- Hang brightly colored, fluttering ribbons, such as Irritape holographic Mylar tape, in front of windows.
- Hang vertical strips of parachute cord, such as Acopian BirdSavers, in front of your windows.
- Or, tie unwanted compact disks (CDs) hanging on a string in front of the window so that they turn in the wind.
- Install fine-mesh plastic netting in front of windows. Leave a few inches between the glass and the netting to allow birds to collide softly with the mesh instead of hitting the glass.
- Eliminate reflections completely by applying CollidEscape® film to the outside of windows.
- Reduce the risk of window collisions for birds visiting your feeders by placing them either very close (within three feet) or at least ten yards away from windows.
- Lower window awnings to shade your windows and reduce reflections.
Tall buildings and buildings located on “migration corridors” — like lake shores, rivers, greenways, or ridges — can minimize or extinguish lighting between 11:00 p.m. and 7:00 a.m. during migration periods (mid-August through October, and mid-March through May). This includes lighting visible through exterior windows and exterior vanity lighting. Tall buildings that use the “lights out” guidelines may save, in addition to the lives of many birds, hundreds of thousands of dollars on their energy bill and significantly reduce their building’s carbon footprint!
Night-migrating birds may be attracted to brightly lit buildings. You can reduce the likelihood that they’ll be attracted to yours by:
- Utilizing motion detectors to control lights when lighting is necessary.
- Scheduling night cleaning to reduce the amount of time lights are needed.
- Programming light timers to fit hours of operation and cleaning.
- Reducing perimeter lighting.
- Installing lower-intensity lighting.
- At night, move activities requiring light to interior rooms or use low-intensity task lighting, like desk lamps.
- For specific areas where birds collide during the daytime with windows on the bottom 3-4 stories of your building, you can install heavily discounted window clings, Whispering Windows®, WindowAlerts, CollideEscape Bird Tape or other treatments to reduce collisions.
Is your company considering constructing a new building or planning to renovate an existing building? Please help keep wild birds safe by incorporating “bird-friendly building design” into your plans!
Learn more about bird-friendly building design from the American Bird Conservancy.
We encourage you to coordinate with teachers, administrators, building support staff, and other students to make the biggest impact. You can propose many of the tips mentioned in the “preventing collisions at work” section above, including the application of collision-preventing window clings.
You can also take action to reduce bird collisions at your school or campus by becoming a bird-safe classroom! By playing these fun, informative, interactive games, students and faculty alike can learn about the challenges facing wild birds and the ways we can help support them.
Large cities can be dangerous for migratory birds, and they need your help! Migratory birds are disoriented by reflections on glass and mirrored window surfaces, glass walkways, and bright lights that illuminate the night sky. That’s where WIngs (Wisconsin Night Guardian for Songbirds) Bird Collision Monitors step in to rescue these fallen birds.
Through a partnership between the Wisconsin Humane Society Wildlife Rehabilitation Center and Urban Ecology Center, volunteers patrol areas of downtown Milwaukee in the early morning hours during periods of peak migration (Spring: mid-April and May; Fall: September and October), while also tracking specifics as to where and when birds were found. Injured birds are then transported to the Wisconsin Humane Society Wildlife Rehabilitation Center by UEC volunteers for immediate, life-saving care. Additionally, the data collected from monitoring is utilized to better understand the window collision problem in Milwaukee and take steps toward reducing collisions in the future! Learn more about the impact of this important program here.
Additional Links to other organizations also taking action to prevent bird collisions:
- FLAP (Fatal Light Awareness Program) Canada
- New York Audubon Project Safe Flight
- American Bird Conservancy (ABC) Glass Collisions
- Cornell Lab of Ornithology How to Avoid Window Collisions
- Bird Collision Network (Chicago)
- Humane World for Animals: Make your Windows Bird Safe
- Bird-friendly Building Design
- Madison Audubon









