Press Releases

November 1, 2005
For Immediate Release
Media Contact: Michelle Pintar
Direct: (414) 431-6104
E-mail: mpintar@wihumane.org

MEDIA ADVISORY/PHOTO OPPORTUNITY

There's Hope for Lost Furry Friends

MILWAUKEE – It's every guardian's worst nightmare – you lose your darling Lucy while walking in the park, or Timmy doesn't make it home from the neighbor's backyard one day. Today is a big day for guardians in our area – the Wisconsin Humane Society has launched L.O.S.T. (Locate Our Stray Today), a program that will help bring neighbors together for a common purpose, to help locate lost companion animals in their community.

How does L.O.S.T. work? A guardian who cannot locate their companion animal would fill out a lost animal alert on the Wisconsin Humane Society's web site, located at www.wihumane.org. WHS staff then sends a personal e-mail containing information about the missing animal to thousands of animal lovers as well as features the missing animal on WHS' web site.

The individual who thinks they found the lost animal would contact WHS, then WHS would orchestrate a reunion between the guardian and individual who found the animal. WHS staff will provide the guardian with information to help prevent loss again.

WHAT:     
L.O.S.T. (Locate Our Stray Today)

WHEN:     
Beginning November 1, 2005

WHO:       
Wisconsin Humane Society
4500 W. Wisconsin Avenue
Milwaukee, WI 53208

INTEREST:     
· Potential photo opportunities of guardians being reunited with their lost companion animal
· Interview opportunities with WHS staff regarding the new program

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